Search Engine Optimisation or SEO is the process of optimising your website to achieve better rankings across search engines such as Google and Bing.
There are many different factors (200 according to Google’s last update) that make up a site that ranks well on Google. Here are some of the most important:
- Is the website content relevant to the search query?
- Is the website user-friendly and easy to navigate?
- How fast is the website?
- Can the site be easily crawled by Google?
- How old is the website?
- How many quality backlinks does the site have?
- Is the website being shared/linked to on social media?
When we start a project with a new client, we analyse a site using these factors, finding the areas which we can improve to make the site more visible.
Why Choose Content Drive for Your SEO?
SEO is a process that takes time and effort, there’s no quick-fixes or instant results like pay-per-click advertising. For that reason, you should always be wary of any SEO agency promising instant results – you may get a ratings boost, but in all likelihood there are some unscrupulous ‘black-hat’ techniques in place and your site will be penalised by Google over time.
We always use ‘white-hat’ SEO techniques meaning we don’t build links from untrustworthy sources, which may harm your site’s visibility and harm your business’s bottom line over time. Our team enjoys troubleshooting sites to find the areas which we can improve and work on to help you climb the rankings!
We differ from other digital marketing agencies in that we have a much more personal approach, getting to know the business by coming to visit your premises with the idea of building up a long-term relationship.
Based in Lancaster within an hour’s drive from most of Lancashire and Cumbria – we have a small, friendly team and no account managers, meaning you are always in direct contact your assigned SEO specialist and nothing gets lost in communication as it does in some larger SEO agencies in Lancashire!
Matthew Bates, Director at Blake & Bull Agas